Many people still associate the idea of “artificial intelligence” with dystopias and science fiction, but that original idea of AI is slowly waning as artificial intelligence develops and becomes a regular part of today’s daily operations. AI has even become a household name (We’re looking at you, Alexa).
In business, artificial intelligence has a variety of uses. Despite still being in the early stages of adoption (which is the case for most businesses), most business leaders are still eager to implement AI into their functions, so they can start benefiting from it.
AI is Empowering More Businesses
Artificial intelligence empowers a rapid and significant change for businesses across almost all industries and sectors. Machine learning (the capacity of a computer to improve its performance minus human instruction) is the driving force behind the development of newer applications that give businesses a competitive edge.
From forecasting patterns in data to the automation of different aspects of business, artificial intelligence can accomplish more tasks with greater accuracy and speed. The technology does more than enhance what businesses can do; it transforms how they can do things, as well.
Retail, finance, healthcare and travel organizations are delivering better customer experiences — thanks to conversational AI, intelligent voice assistance and chatbots.
On top of that, an array of new machine learning applications is giving businesses easier access to analysis of internal redesign for key internal data for the redesign of an organization.
Business Functions That Can Use Artificial Intelligence
IT Operations
AI for IT operations is often the first step most businesses take when implementing artificial intelligence internally. Also known as AIOps, AI for IT functions involves the application of data science and machine learning to operations problems.
Artificial intelligence is often used for log file error analyses. Experts use IT systems to improve management functions while automating many routine processes. AI can also identify issues quickly, enabling the IT team to proactively fix them before the systems go down.
Research and Development
Artificial intelligence is known as a tool of innovation. It can help business leaders gain a deeper understanding in any industry, including financial, pharmaceutical, healthcare, automotive and more. At the same time, it can also collect and analyze a huge amount of information accurately and efficiently. AI automates many tasks while opening the door to more discoveries. Most of these discoveries include ways of improving services and products.
Sales
When it comes to sales, the human touch is always a necessity, especially since you’re trying to entice buyers with emotional connections. But artificial intelligence can equip sales professionals with data and insights they can use to improve their sales. With AI, you can predict customer needs, improve communication and practice better sales forecasting. Intelligent AI machines also help sales professionals identify the people they need to follow up with, as well as manage their time.
Marketing
Not only can AI systems help develop marketing strategies; it is also helpful in executing them. AI can easily sort out customers according to demographic or interest, powers recommendation engines, target ads based on browsing histories and more.
Another way you can use AI is through marketing chatbots. These bots can support sales, suggest services or products and solve problems. Artificial intelligence also empowers marketers by helping them analyze consumer behavior more accurately and faster than human effort. These insights can also help companies adjust campaigns to make them more effective.
Contact Centers
The contact center of a company is another business area where AI is already a permanent fixture. Companies that use artificial intelligence to enhance the manual effort of their team (instead of replacing humans) are using AI properly.
Contact centers use a huge amount of data to learn more about their customers, predict their intent and work on their engagement plan to attract more customers. Machine learning improves the function of contact centers by uncovering customer trends.
Human Resources
AI has the potential to transform many HR activities from talent management to recruitment. Artificial intelligence can help improve human resource efficiency by automating repetitive tasks, which gives you more time to do more tasks. For example, popular soda brand Pepsi used a robot named Robot Vera to interview candidates for open positions to give their HR team more time to focus on more important tasks.
It’s natural for talent to expect a personalized experience from their potential employer. AI solutions and machine learning can provide that. Also, AI can help HR departments gather more data for better decision-making. By simplifying the candidate screening process, AI helps recruiters screen more people and easily recruit the right talent.
Artificial intelligence is here to stay — and that’s good for businesses. With more organizations adopting AI solutions, it’s time for your company to do the same.