People love Amazon for many reasons, one of them being that you can find almost anything on this online e-commerce website. Although Amazon remains one of the internet’s best places for online retail, the e-commerce giant continues to increase engagement between its vendors and shoppers.
In 2019, Amazon released Amazon Moments, a loyalty initiative service designed to get shoppers more engaged with brands by offering physical and digital rewards. This efficiently increases the Amazon user’s actions in your websites, apps or games.
Since its debut, big names in the industry have thrived after using Amazon Moments. For example, the Discovery Channel increased its app downloads by 73 percent, Disney increased the revenue of its game Disney Heroes Battle Mode by 680 percent and World of Warships doubled its referrals.
Amazon Moments achieves these numbers via a “cost-per-action” model that allows brands to increase shopper actions by rewarding them with digital or physical items when they complete an action. These rewards could look like clothing, toys, electronics or even a $10 Amazon gift card.
If big names like Disney and the Discovery Channel are enjoying an Amazon moment via Amazon Moments, your brand can do the same. All you must do is learn more about Amazon Moments: the log-in, how it works and how you can benefit from them.
What is Amazon Moments?
As mentioned, Amazon Moments is a self-service tool that allows brands to increase engagement by offering shoppers rewards. These incentives are often linked to specific actions that take place on your app or website.
How Does Amazon Moments Work?
Thanks to Amazon’s global presence, brands can ship or send rewards to shoppers in more than 100 countries globally. So, whether you run a small business or an international brand, you can use Amazon Moments to encourage clients to take specific actions. Brands can also choose which actions they want to reward within their shop.
Amazon Moments, however, is not suitable for D2C brands or retailers that compete with Amazon for sales. But this feature remains popular among gaming platforms and media organizations. Apart from The Discovery Channel, War of Warships and Disney Heroes Battle Mode, other platforms like PlayStation, TikTok and SoundCloud have used it to great effect.
You can use Amazon Moments without organizing fulfillment and sourcing rewards. Still, your development team must integrate the Moments API with your website or app. Once this is done, you can use Amazon’s self-service platform to set up your campaign.
How Do You Launch an Amazon Moments Campaign?
The first step is to log in to your Amazon Moments. Once you’ve logged in, set up your campaign by following these four steps.
Step One: Choose Your “Moment”
Select the action or trigger that you want the shoppers to complete for them to receive a reward. These actions can include anything like signing up for a subscription or watching a video on your website.
Remember to choose milestones that contribute to your needs. For instance, if you launch a new app, reward shoppers who make their first in-app purchase or download the app. On the other hand, if you are promoting your app, reward those who refer the app to their friends or upgrade the app.
Step Two: Pick The Rewards
Amazon Moments’ physical rewards are free products while its digital rewards include Amazon credits and product discounts. You can select your preferred reward and use Amazon’s fulfillment service. You can choose any item on-hand and use Amazon’s fulfillment service, which means you have millions of products to choose from.
Before you choose a reward, choose your audience and consider what will entice them the most. The more “alluring” your reward is, the better your ROI will be.
Step Three: Set Your Budget
As mentioned above, the Amazon Moments functions on a CPA model, which means you only pay whenever a shopper completes a desired action, even if they don’t redeem their free gift.
A rule of thumb: your CPA should equal the cost of the reward you select. For example, your reward is a $10 Amazon voucher, your CPA should also be $10. But when it comes to physical items, the pricing becomes a little more complex since the cost of physical items are based on historic pricing trends.
Your CPA can be as low as $3. Once you’ve set this amount, you can specify the campaign’s overall budget. Monthly, brands can set a maximum of $5,000 on each Amazon Moments campaign.
Step Four: Personalize Your Messaging
Provide media assets and branded copy for all of your Amazon Moments campaigns. You can also customize landing pages, emails and display messages to maintain an on-brand and consistent customer experience.
Once your campaign is running, use app notifications, email marketing and social media to let others know about your campaign. Shoppers can then enter their redemption code on your landing page. If your reward is physical, Amazon will pick up the item, pack it up and deliver it to any country. On the other hand, if the reward is digital, it will appear on the shopper’s Amazon account.
How Can Amazon Moments Benefit Businesses?
Amazon Moments is a great way to show customers how much you care. At the same time, you’ll also boost your bottom line.
Other benefits of investing in Amazon Moments are:
Unique Rewards
The seller’s and customer’s records are huge on Amazon. Almost five million shops are offering a variety of rewards, which results in more customers purchasing products from different sellers. The shoppers benefit from unique physical and digital gifts, which convinces them to buy
more from shops.
No Extra Fees
Shoppers don’t have to pay additional fees. Since they don’t have to exert more effort to get rewards, they’ll be encouraged to shop more — which is a plus for any loyalty program.
From Benefits to Rewards
Amazon shoppers can apply different types of bonuses. Also, they are receiving their rewards faster; hence, you are making the shift from benefits to fast-gating rewards.
Traditionally, reward programs require plenty of thought and logistical planning. They weren’t always easy to manage and scale. But Amazon Moments has made it easier to reward your customers and encourage them to shop from you.
Make a winning Amazon moment by using Amazon Moments today.